PENGARUH FAKTOR DEMOGRAFI TERHADAP JENIS INVESTASI DAN PERILAKU INVESTOR PASAR MODAL SURABAYA

Abstract

Financial behavior intends understand the behavior of investor inside taking decisions investment. Decisionmaking is a process of selecting the best alternative from a number of alternatives available in the influence of a complex situation. The purpose of this research is to find out that demography factor has influence to the type of investment and the behavior of the investors in the capital market Surabaya. The population is the investors of capital market Surabaya. The sample collection technique has been done by using purposive sampling and the samples are 100 respondents on ten securities firms in Surabaya and the analysis has been carried out by using crosstab and chi square to test the hypothesis. The result of the research shows that the demography factor onmarital statussignificantly has influenced the type the behavior of investors. Meanwhile, the type of investment has significant influence to the behavior of investors in the capital market Surabaya.
Keywords:Demography factor, financial Behavior, Investment