PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA MEDICAL CHECK UP

Abstract

The purpose of this research is to find out some psychological factors which consist of motivation, perception,
learning, trust and attitude to the customer decision in using the medical check-up service at Laboratorium
Trans Indo Medical Nganjuk. The population is all customers who have ever used the medical check-up service
and the sample collection technique has been carried out by using purposive sampling and 100 people have been
selected as samples, the data collection instrument has been carried out by issuing questionnaires. Meanwhile,
the multiple regressions analysis is applied as the analysis technique. The result of the test describes that
simultaneously the influence of motivation, perception, learning, trust and attitude to the customer decision in
using medical check-up service has significant influence. This condition is supported by the acquisition of
multiple regressions coefficient which describes firm correlation. The result of partial test shows that in the real
rate is 5%. It shows that the variables which have been used in the research model each of them have real
influence to the customer decision. The learning variable is the variable which has real dominant influence to the
customer decision in using the medical check-up service at Laboratorium Trans Indo Medical Nganjuk.
Keywords: Motivation, Perception, Learning, Trust and Attitude,Customer Decision.