PENGARUH FAKTOR DEMOGRAFI TERHADAP JENIS INVESTASI DAN PERILAKU INVESTOR PASAR MODAL SURABAYA

Abstract

Financial behavior intends understand the behavior of investor inside taking decisions investment. Decisionmaking
is a process of selecting the best alternative from a number of alternatives available in the influence of a complex
situation. The purpose of this research is to find out that demography factor has influence to the type of investment
and the behavior of the investors in the capital market Surabaya. The population is the investors of capital market
Surabaya. The sample collection technique has been done by using purposive sampling and the samples are 100
respondents on ten securities firms in Surabaya and the analysis has been carried out by using crosstab and chi
square to test the hypothesis. The result of the research shows that the demography factor onmarital
statussignificantly has influenced the type the behavior of investors. Meanwhile, the type of investment has
significant influence to the behavior of investors in the capital market Surabaya.
Keywords:Demography factor, financial Behavior, Investment