PENGARUH CITRA MEREK, PERIKLANAN TERHADAP MINAT BELI KONSUMEN THERMOMETER ONEMED DI SURABAYA

Abstract

The tight current business competition has made companies do various ways in order to attract the
interest of the customer to their product. One of conditions in order to make companies can be
successful in this competition is ti try to achieve their objectives to create and to keep their customers.
The purpose of this research to the buying interes. The research data has been collected by issuing
questionnaires which have been field up by 100 people who have been selected as respondents.The
multiple linear is used as the data analysis technique. The result ot t test shows that brand image
variable has significant influence to the buying interest is 7.546 with its significance is 0.000. the role
of advertisement has significant influence to the buying interest is 3.374 with its significance is
0.001. So, brand image has dominant influence to the buying interest on PT. Intisumber Hasil
Sempurna Surabaya. Therefore, the truth of the hypothesis which has been presented by the researcher
has been proven.
Keywords: Brand Image, Role of Advertisement and Buying Interest.