ANALISIS RISK AND RETURN SAHAM SEBAGAI DASAR MENENTUKAN KELAYAKAN SAHAM PERUSAHAAN ROKOK

Abstract

Related to the current business world, many companies require substantial funds to finance the operational plans of their companies. Companies are encountered to a wide range of financing resources in order to fulfill this requirement, one of which is the stock exchange. The development of stock exchange can give benefit e.g. opening up the opportunities for companies to meet the long-term needs of funds from investors, and for the opportunity is given to the public as the investors to own the company stock, so the dividend yield and the capital gains can be enjoyed by them. This study aims to determine the feasibility of shares owned cigarette company to potential investors. Risk analysis or beta stock (β) and total return derived from the sum of dividend yield with capital gains is used to determine the amount of excess return, which in this research excess return has been used as the basic to determine the feasibility of company stocks. The result of this research shows the amount of excess return of three cigarettes companies shows positive result, it means that all of the companies stocks are feasible to be owned by the potential investors.
Keywords: Dividend yield, capital gains, beta stock (β), total return, excess return.