PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA SANGGAR SENAM WANITA DIFANA

Abstract

The purpose of this research is to examine partially affiliation, empathy, mutual, and trust which have
significant influence to the loyalty of the customers of Wanita Difana Surabaya Gymnastic and to test among
affiliation, empathy, mutual, and trust which one of them has dominant influence to the loyalty of the ciustomers
of Wanita Difana Surabaya Gymnastic. The research is a quantitative research which has been done by using
comparative casual method. The population is 50 people who are the members of Wanita Difana Surabaya
Gymnastic who have joined yoga, obesity anf aerobic gymnastic trainings minimum for 1 year. The samples
which are 50 people have been taken by using the saturated sampling technique. Based on the result of data
analysis and discussion it can be concluded that partially affiliation, empathy, mutual, and trust have significant
influence to the loyalty of the customers of Wanita Difana Surabaya Gymnastic. The affiliation variable shows
large contribution or dominant to the loyalty of the customers of Wanita Difana Surabaya Gymnastic.
Key words: affiliation, empathy, mutual, trust and the loyalty of the customers