ANALISIS PROFITABILITAS, LIKUIDITAS, DAN AKTIVITAS TERHADAP KINERJA KEUANGAN PT. UNILEVER INDONESIA, Tbk

Abstract

Financial performance of PT. Unilever Indonesia, Tbk from 2011 to 2015 which is based on the net profit margin which experienced declination. The return on assets 2011 to 2013 experienced enhancement, the results on assets from 2014 to 2015 experienced declination. The financial performance is based on the return on equity from 2011 to 2013 experienced enhancement, return on equity from 2014 to 2015 experienced declination. The financial performance of companies which are based on gross profit margins are generally experienced declination. The financial performance of the company which was based on the current ratio from 2011 to 2015 was less good. Financial performance which was based on quick ratio from 2011 to 2015 was less good. Financial performance of PT. Unilever Indonesia, Tbk which was based on quick ratio from 2011 to 2015 was less good. Cash ratio in 2011, 2012, and 2015 had decreased, whereas in 2013 and 2014 the cash ratio had increased. Financial performance which was based on fixed assets turnover in 2011, 2012 and 2015 had decreased, whereas fixed assets turnover in 2013 and 2014 had increased. The financial performance which was based on the total fixed asset turnover in 2011 to 2015 was well.
Keywords: liquidity ratios, profitability ratios, activity ratios, financial performance.