PENGARUH LIKUIDITAS, PROFITABILITAS DAN KEBIJAKAN DIVIDEN TERHADAP HARGA SAHAM

Abstract

This research aimed to find out and examine the effect of liquidity, profitability, and dividend policy on the shares price of advertising printing media companies which were listed on Indonesia Stock Exchange. Shares prices was measured by iquidity, profitability, and dividend. The population was advertising printing media companies which were listed on Indonesia Stock Exchange (IDX) 2013-2017. While, the data collection technique used purposive sampling, in which the sample was based on criteria given. In Line with, there were 15 companies as sample. the data analysis technique used multiple linear regression ith SPSS (Statistical Product and Service Solutions) Version 20.0. Furthermore, the data analysis technique used descriptive statistics and multiple linear regression analysis.The research result partially concluded liquidity as well as dividend policy had positive and significant effect on the shares price. On the other hand, profitability had negative and insignificant effect on the shares price. But the most dominant liquidity and dividend policy in shares prices.

Keywords: liquidity, profitability, dividend policy, shares price