PENGARUH KUALITAS PELAYANAN, PROMOSI DANKREDIBILITAS TERHADAP KEPUTUSAN PEMBELIAN PADA MEER PROPERTY

Abstract

This research is aimed to find out service quality, promotion and credibility give influence to the purchasing
decision at Meer property. The population has been done by using Meer property database which has been
conducted purchasing decision. The sample collection technique has been carried out by using multiple linear
regressions method. The result of the test shows that service quality, promotion and credibility give significant
and positive influence to the purchasing decision. It has been found from the result of t test that the significance
level of service quality, promotion, and credibility overall is below 0.5 which means that H0 is denied and H1 is
accepted so that partially the independent variables give significant influence to the dependent variable i.e.
purchasing decision. It is also supported by the multiple coefficient determination level is 57.6% which shows
that determination between these variables to the purchasing decision has great influence. It can be concluded
from all of the calculation which has been conducted that the hypothesis formula give significant influence.

Keywords: Service quality, promotion, credibility, and purchasing decision.