PENGARUH PRODUK, HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN BERKUNJUNG THE LEGEND WATERPARK

Abstract

Tourism is the way to provide physical or psychological entertainment for customers from their daily routines.
Business practitioners in the field of tourism are required to provide products which conform with customer
desires, affordable price, unique promotion, and strategic place. This research is meant to find out the influence
of product, price, promotion, and place to the visiting decision at tourism object The Legend Waterpark
Kertosono. This research is causal comparative research. The samples are 100 respondents who are the visitors of
tourism object The Legend Waterpark Kertosono and have been selected by using Non Probability Sampling as
the sample collection technique. The data collection technique has been carried out by issuing questionnaires.
The data analysis technique has been done by using Partial Least Square (PLS). The result of the research shows
that there are three research variables which give significant and positive influence to the visiting decision on
tourism object The Legend Waterpark Kertosono, i.e. product, promotion, place. And there is one research
variable which gives significant and negative influence to the visiting decision on tourism object The Legend
Waterpark Kertosono i.e. price.

Keywords : product, price, promotion, place, and Partial Least Square (PLS)