PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN

Abstract

Research is to examine the influence of Corporate Social Responsibility (CSR) and profitability to the firm value.
The research samples are 15 food and beverages sector manufacturing companies which are listed in Indonesia
Stock Exchange in 3-year periods. The sample collection technique by using purposive sampling. There are 7
sample companies with 3-year periods, so 21 observations have been obtained. The analysis method has been
carried out by using multiple linear regressions model. The result of the research shows that Corporate Social
Responsibility (CSR) has significant and positive This condition shows that when non-financial performance
disclosure is getting better it will ease stakeholders in gaining information and it can be positive reaction to the
market to increase stock price so it will attract investors to conduct investment activities. Meanwhile,
profitability has significant and negative influence in which the management of the company is not succeed in
increasing the firm value for the owner of the company in accordance with the objective of the financial
management to maximize the firm value. The company has to re-correcting the prospect of the activities which
have been run by the company.

Keywords: corporate social responsibility (CSR), profitability, firm value.