PERAN PENERAPAN ANALISIS RANTAI NILAI TERHADAP EFISIENSI BIAYA GUNA MENCAPAI KEUNGGULAN KOMPETITIF

Abstract

The purpose of this research is to explain the use of value chain analysis and cost driver on
activities whichform value. It has been expected from the explanation of the use of the value chain
analysis can provide description to the management to conduct cost efficiency to achieve
competitive advantage. This research applies qualitative approach. A qualitative approach is
directed to find out how the implementation of value chain analysis to achieve the competitive
advantage. The result of the research shows that Activities which are not value-added warehousing
activity. At the infrastructure activityof the company and the activity of the cafe can be optimized,
such as vehicle activity which raises the cost of the vehicle. It can be concluded that by analyzing
the activity of the company value chain can eliminate the activity and conduct cost reduction, so
that the company is working effectively to achieve competitive advantage.
Keywords: value chain, cost efficiency, competitive advantage.