FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI DI PASAR MODAL (STUDI KASUS PADA MAHASISWA STIESIA SURABAYA)

Aulia Roosyabrina  Hasan; Ulfah Setia  Iswara

Aulia Roosyabrina Hasan Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
Ulfah Setia Iswara Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Keywords: financial literacy, financial behavior, investment knowledge, and investment decisions

Abstract

This research examines empirically the effect of financial literacy, investment knowledge, and financial behavior on investment decisions. The research applies wuantitatively, with a descriptive approach. Furthermore, the data collection technique used was random sampling, in wich the selected samples were taken by considering the active involvement in the capital market activies. In line with that, 100 respondents of STIESIA Surabaya students were taken as samples, with the solvin formula. Moreover, the data analysis technique used was multiple linear regressions using the SPSS (Statistical Product and Service Solution) program version 25. The result indicates that financial literacy has an insignificant effect on the investment decisions of STIESIA Surabaya students. On the other hand, financial behavior has a significant effect on the investment decisions of STIESIA Surabaya students. Likewise, investment knowledge has a significant effect on the investment decisions of STIESIA Surabaya students.