PENGARUH PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI PEMODERASI

Abstract

This research aimed to examine the effect of profitability and firm size on firm value. It aimed also to examine Corporate Social Responsibility in moderating the effect of profitability and firm size on the firm value. The firm value described the prosperity of the stakeholders. The population was Food and Beverage companies listed on the Indonesia Stock Exchange during 2019-2021, consisting of 32 companies. Furthermore, the data collection technique used purposive sampling. In line with that, there were 26 samples for 3 years (2019-2021). In total, there were 78 samples obtained. Moreover, the data analysis technique used a particular application of multiple linear regression analysis i.e., a Moderated Regression Analysis (MRA). Based on the research data analysis and hypothesis test, it concluded that (1) profitability had a positive effect on the firm value, (2) firm size did not affect the firm value, (3) Corporate Social Responsibility did not affect the firm value, (4) Corporate Social Responsibility was able to strengthen the effect of profitability on the firm value, (5) firm size which was moderated by Corporate Social Responsibility did not affect the firm value.