STRATEGI UNTUK PELAKU BISNIS DALAM MEMPERTAHANKAN SISTEM PENJUALAN DI ERA NEW NORMAL

Abstract

This research aimed to find out strategies for business practitioners in maintaining sales systems. The strategies were applied in order to increase sales and adapt business sustainability in the new normal era. The research was qualitative. Moreover, the instruments used observation, interviews, and documentation. There were 5 business practitioners from Food and Beverage companies as the sample. The result concluded that during the Community Activities Restrictions Enforcement, there was a decrease in the number of consumers, which finally lowered the profit of business practitioners. Therefore, the practitioners had to be creative in order to maintain their business through different sales strategies, before the pandemic of Covid-19 and during the new normal era. The strategies could consider the latest technology usage and more modern development which were suitable for the surrounding situation. In line with that, most business practitioners had changed their sales system by using online-based technology in running their business. Furthermore, it could focus more on consumers’ interests by using e-commerce, i.e. having a product promotion and E-payment system to ease both the seller and buyers in the payment process. Besides, it functioned to manage the finance and ease the process of note-taking and controlling the sales development.