PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN PENGUNGKAPAN CSR SEBAGAI VARIABEL PEMODERASI

Abstract

This research aimed to examine the effect of profitability on firm value, with Corporate Social Responsibility (CSR) as the moderating variable. The profitability was measured by Net Profit Margin (NPM), Return On Asset (ROA), and Return On Equity (ROE). While firm value was measured by PBV. Meanwhile, the disclosure of Corporate Social Responsibility was measured by giving scores on CSR items.The research was quantitative. Moreover, the data collection technique used purposive sampling, in which the sample was based on the criteria given. In line with that, there were 45 samples from 15 Consumer Goods companies that were listed on Indonesia Stock Exchange (IDX) during 2017-2019. Furthermore, the data analysis technique used multiple linear regression with SPSS 23.The research result showed that NPM affected companies’ performance. On the other hand, both ROA and ROE did not affect companies’ performance. In addition, CSR could moderate the effect of NPM on firm value. However, CSR could not moderate the effect of ROA and ROE on firm value.