PENGARUH PROFITABILITAS, LEVERAGE DAN INTERNET FINANCIAL REPORTING (IFR) TERHADAP REAKSI PASAR

Abstract

The purpose of this study was to examine the effect of Profitability, Leverage and Internet Financial Reporting on Market Reaction. Dependent variable is the market reaction. Independent variable are Profitability, Leverage and Internet Financial Reporting. The sampling technique used is purposive sampling method. The population in this study are companies engaged in manufacturing for the period 2019-2021 on the Indonesia Stock Exchange. While the sample used in this study amounted to 20 companies. The data analysis technique of this research used multiple linear regression analysis. The results of this study indicate that profitability has a positive effect on market reaction. The more efficient the use of company assets or in other words with the same number of assets, greater profits can be generated and will have an impact on increasing investor interest in investing and increasing market reaction. Leverage has a positive effect on market reaction. The settlement of the company's debt gives investors confidence to invest and can increase the company's stock trading. Internet financial reporting has a positive effect on market reaction.