PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL PEMODERASI

Abstract

This research aimed to eximine the effect of profitability as measured using Return On Assets (ROA) on firm value with Corporate Social Responsibility as moderating variable. The population was Property and Real Estate manufacturing companies which were listed on Indonesian Stock Exchange (BEI) which can be accesed through a web page (www.idx.co.id). While, the research was quantitative. Moreover, the data were secondary which taken from companies within obeservation during 2016-2018. Futhermore, the data collection technique used purposive sampling, in which special condiseration had taken so that data result became more representative. In line with, there were 25 companies were the sample. In addition, the data analysis technique used multiple linear regression analysis. The research result concluded as follows: (a) profitability as measured using Return On Assets (ROA) had positive effect on firm value. It meant, the higher the profitability, the higher the firm value would be, (b) Corporate Social Responsibility (CSR) intervened the effect of profitability in firm value. This meant, by having higher Corporate Social Responsibility, profitability would increase firm value of Property and Real Estate manufacturing companies.
Keywords: profitability, corporate social responsbility, firm value