PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERATING

Abstract

Corporate Social Responsibility is often considered as the core of business ethics which means that the company is not only has economic and legal obligations but also obligations to other stakeholders whose scope exceeds the above (economic and legal) obligations. Furthermore, profitability is chosen as the moderating variable since it is assumed to give influence moderately (strengthen or weaken) to the correlation between corporate social responsibility and firm value. This research is aimed to test the Influence of corporate social responsibility to the firmvalue with profitability as the moderating variable. The sample collection technique has been run by using purposive sampling andthe data is in the form of annual report of manufacturing companies which are engaged in the field of food and beverage which are listed in Indonesia Stock Exchange (IDX) in 2013-2016 periods. The hypothesis test techniques has been run by using multiple linear regressions analysis. The result of hypothesis test shows that profitability gives influence to the correlation between corporate social responsibility and company value. The regression coefficient shows positive value, it indicates that profitability (ROA) strengthens the influence of CSR to the firm value. Based on the result of model feasibility test, it shows that the regression models are good (feasible) and these models can be used for the following analysis.
Keywords: Corporate Social Responsibility, firm value, profitability