FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PERILAKU BERTRANSAKSI DENGAN E-COMMERCE

Abstract

This research aimed to examine some factors which affected behavior intention on the usage of accountancy information system which bassed on e-commerce. Moreover, it examined the effect of manner, subjective norm, perception of behavior control, the easiness of perception usage. Furthermore, the population was some School of Economics of Indonesia (STIESIA) accounting students with academic year of 2016. The research was quantitative. Furthermore, the data collection technique used purposivee sampling with 70 respondents as sample. Additionally, the data were taken from the respondents questionnaires. In addition, the data analysis technique used multiple regression with Statistical Product and Service Solution (SPSS). The research result concluded as follows: (a) manner had no effect on the behavior intention of having transaction using e-commerce, (b) subjective norm had no effect on the behavior intention of having transaction using e-commerce, (c) perception behavior control had no effect on the behavior intention of having transaction using e-commerce, (d) easiness of perception usage had positive effect on the behavior intention of having transaction using e-commerce.
Keywords: e-commerce, manner, norm, control, easiness