ANALISIS PENERAPAN E-COMMERCE TERHADAP PERILAKU PENGGUNA E-COMMERCE

Abstract

This research aimed to find out the STIESIA students’ response on E-Commerce, the effect of E-Commerce
implementation on STIESIA (School of Economic Indonesi) students’ behavior, and the STIESIA students’
expectation level in having on-line trading through E-Commerce. While, the popolation was students' of
STIESIA. The research was qualitative, with primary data as the source. Moreover, the data collection technique
used observation, interview, questionnaire, and documention. The research result concluded students of
STIESIA, most of them, known E-Commerce as an online selling and purchasing transaction has applied
technology and untilized internet that can be used and anytime. However, some constraints can less happened,
for example, a limit access on internet netwo, and could use it. Furthermore, according to hem, they got a lof
benefits in term of easiness, effectiveness, and its efficiency. Besides,they were also satisfied after having bought
the product through E-Commerce, inspite of being consumptive. With E-Commerce, the students who used it in
order to offer their products, would likely to add their income.
Keywords: e-commece, easiness, efficiency, satisfaction, consumptive.