PENGARUH KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN DENGAN PENGUNGKAPAN CSR SEBAGAI VARIABEL PEMODERASI

Abstract

This research aimed to examine the effect of Corporate Social Responsibility (CSR) in modernizing financial performance with Return On Asset (ROA) and Return On Equity (ROE), on company value with Price per Book Value (PBV). The research was quantitative with the purposive sampling method at 24 consumer goods companies which stated in Indonesia Stock Exchange 2015-2017. The results of the F testing showed all independent variables have an effect on the dependent variable and t testing showed the effect of one independent variable can explain the variation of the dependent variable with a significant level less than 5%. It showed Return On Asset (ROA) and Return On Equity (ROE) had positive effect and significant on company value. It means, there were trust from investors, so that company stock price and also company value had increased. Moreover, Corporate Social Responsibility (CSR) had modernized the effect of Return on Asset and Return on Equity, on company value. In other words, Corporate Social Responsibility (CSR) was consideration which used by the investor before investing, since in Corporate Social Responsibility (CSR) there were social information which had been done by the company.
Keywords: return on asset, return on equity, corporate social responsibility, company value.