PENGARUH CSR TERHADAP NILAI PERUSAHAAN DENGAN KINERJA KEUANGAN SEBAGAI VARIABEL PEMODERATING (PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI)

Abstract

This research aimed to examine the effect of Corporate Social Responsibility (CSR) on financial performance and firm value. While, CSR was measured by dichotomy approach from the disclosure of Corporate Social Responsibility (CSR). Besides, the financial performance was measured by Return on Assets (ROA) and firm value was measured by Tobins Q. The research was quantitative. Meanwhile, the data collection technique used purposive sampling. In line with, there where 17 companies Food and Beverage companies whices were listed on Indonesia Stock Exchange 2015-2017. In addition, the data analysis technique used multiple linear regression. Based on the result of goodness of fit, it concluded regression model was properly used in order to examine the effect of CSR on the financial performance and firm value. Moreover, the determination test (R2) of 30.9% showed the contribution in averge. The rest of 69.1% was affected by other variables. Furthermore, partial hypothesis test concluded the T test value was 0.040, which lower than 0,05(<0,05). It mean, the CSR had positive effect on the ROA. Likewise, CSR with 0.044 as well as ROA with 0.010 had positive and significant effect on the firm value. In addition, ROA had successfully moderated the relationship between CSR and firm value with significance of 0.007.
Keywords: corporate social responsibility, return on asset, firm value.