PENGARUH KINERJA KEUANGAN PADA RESPON INVESTOR : TANGGUNG JAWAB SOSIAL PERUSAHAAN SEBAGAI VARIABEL PEMODERASI

Abstract

This research aimed to find the effect of financial performance and moderation of corporate social responsibility on the investors response. While, the population was consumtion industry manufacturing companies and various industry which were listed on Indonesia Stock Exchange. Moreover, the sampling collection technique used purposive sampling. Furthermore, the research was quantitative with secondary data which taken from Indonesia Stock Exchange. There were 24 companies for sample in 2013-2017. In addition, the data analysis technique used multiple linear regression. For the research result, it concluded as follows (1) the return on asset did not affect on the shares return. It meant, the investors did not consider it; (2) the return on equity have affected on the shares return. In other words, the investors consider it; (3) the corporate social responsibility had not moderated the effect of return on asset on the shares return. It meant, the investors did not consider of how many or less the disclosures of corporate social responsibility were; (4) the corporate social responsibility had not moderated the effect of return on equity on the shares return. In other words, the investors did not consider of how many or less the disclosures of corporate social responsibility were.
Keywords : Return On Asset, Return On Equity, Shares Return, Corporate Social Responsibility