PENGARUH KEPERCAYAAN, PROMOSI DAN KEMUDAHAN TERHADAP MINAT PENGGUNAAN OVO

Abstract

This research was based on technology development which grows rapidly, this it affects society life. One of the developments was transaction activity. While, OVO was one of the transaction tools which Indonesian used mostly. Therefore, the research aimed to examine the effect of trust, promotion, and convenience on consumers’ interest in using OVO. The research was quantitative research. Moreover, the data collection technique used a simple random sampling technique. Furthermore, the population was Surabaya society 98 respondents as the sample. Additionally, the data analysis technique used SPSS (Statistical Product and Service Solutions). The research result concluded that trust had a positive but insignificant effect on consumers interest in using OVO of Surabaya society. On the other hand promotion had a positive and significanat effect on consumers interest in using OVO of Surabaya society. Like wise, convenience had a positive and significant effect on consumers interest in using OVO of Surabaya society.
Keywords: trust, promotion, convenience, interest in using