PENERAPAN STRATEGI BALANCED SCORECARD DALAM UPAYA MENINGKATKAN KINERJA MANAJEMEN

Abstract

The research is aimed to find out how the performance of the management is measured by using Balanced
Scorecard method from each perspective in order to be align with the vision, mission and company strategies.
This research has been conducted at PT. Karya Manunggal Jati. The research method is descriptive qualitative.
The result of the research shows that the implementation of Strategy Map which is illustrated in Figure 3 and
performance measurement by using the balanced scorecard has good constribution to the company with the
financial perspective which has been proven by the realization of 2012, 2013 and 2014 financial perspective,
Return on Investment (ROI) of 11.12%, 10.90% and 17.56%, Profit Margin on Sales of 1.36%, 1.47% and
2.54% and Sales Growth Rate of 12.35% and 5.40%, Meanwhile, the customer perspective shows 66.7% is
stated to be good, that the evidences of the survey which have been realized in 2012, 2013 and 2014, Customer
Retention of 5.9%, 6.25% and 6.67%; Number of New Customers of 19,44%, 6,98% dan 10,87%. Number of
complaint of 2.1%, 0.15% and 0.06%, For perspective, the internal business process has been proven by the
2012, 2013 and 2014 realization, On Time Delivery of 99.91%, 99.94% and 99.50%. It can be concluded that
with the implementation of the Balance Scorecard so it is synchronized with the vision and mission of the
organization.
Keywords: Performance measurement, balanced scorecard, strategy map.