PENGARUH PENGETAHUAN INVESTASI DAN PERSEPSI RESIKO TERHADAP MINAT BERINVESTASI DALAM PASAR MODAL BAGI GENERASI MILENIAL DI KABUPATEN BOJONEGORO

Abstract

This research aimed to investigate the effect of investment knowledge and risk perception on the investment interest in the capital market for the millennial generation in Bojonegoro district. Moreover, the population was 2,108 students of Bojonegoro University. The data collection technique used purposive sampling, in which the sample was based on the criteria given. In line with that, there were 100 students as the sample. Furthermore, the data were primary; which were collected using questionnaires. The questionnaires were distributed to the respondents. Additionally, the research was descriptive-quantitative. The data analysis technique used multiple linear regression with SPSS 26 versions. The result showed that investment knowledge had a positive and significant effect on investment interest. It meant, the millennial generation understood and find out that the information related to the investment of capital market could increase the investment interest. In addition, every student had their own perception of the investment risk. Therefore, the student’s perception of investment did not affect the investment interest.