PENGARUH PROFITABILITAS, UKURAN PERUSAHAAN, DAN KEBIJAKAN HUTANG TERHADAP NILAI PERUSAHAAN

Abstract

This research aimed to examine the effect of profitability, firm size, and debt policy on firm value. Profitability was measured by Return On Assets (ROA), firm size was measured by SIZE, and debt policy was measured by Debt to Equity Ratio (DER). The research was quantitative. Moreover, the data were secondary, in the form of the annual report through the official website of the Indonesia Stock Exchange. The population was Consumer Service companies listed on the Indonesia Stock Exchange (IDX) during 2020-2021. Furthermore, the data collection technique used purposive sampling. In line with that, there were 39 data samples. In total, there were 78 samples during 2 years of observation. Additionally, the data analysis technique used multiple linear with SPSS. The result concluded that profitability had a negative and insignificant effect on firm value. However, firm size had a negative and significant effect on firm value. In contrast, debt policy had a positive and significant effect on firm value.