DAMPAK PENGETAHUAN INVESTASI PADA PENGARUH MODAL AWAL, RISIKO, DAN SOCIAL MEDIA INFLUENCER TERHADAP MINAT INVESTASI

Abstract

This research aimed to examine the effect of initial capital, risks, and social media influencers on investment intention, with investment knowledge as the moderating variable. The research was quantitative. The data were primary, which were taken from respondents’ questionnaires. The questionnaires were distributed directly to the respondents. Moreover, the data collection technique used purposive sampling, in which the sample was based on the criteria given. The sample was 61 students of STIESIA Surabaya, majoring in Accounting 2019 regular evening classes. Furthermore, the data analysis technique used multiple linear regression with SPSS. The result showed that initial capital had a positive on investment intention. Risk had a negative on investment intention. Social media influencers had a positive on investment intention. Additionally, investment knowledge could moderate the effect of initial capital on investment intention. Likewise, investment knowledge could moderate the effect of risk on investment intention. Investment knowledge could moderate the effect of social media influencers on investment intention.