ANALISIS PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP HARGA SAHAM DI MASA PANDEMI PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA

Abstract

Since the pandemic of Covi-19 affects business activity, the condition of some companies production become unstable. Unfortunately, it affects profitability and liquidity which the influences stock prices. This research aimed to find out the effect Return On Asset (ROA), Return On Equity (ROE), Earning Per Share (EPS), Current Ratio (CR) and Quick Ratio (QR) on the stock price. Moreover, the population was food and beverage companies listed on the Indonesia Stock Exchange (IDX) during 2020-2021. Furthermore, the data were secondary taken from the annual report and also the literature study. Additionally, the data collection technique used purposive sampling. In line with that, there were 38 companies as the sample with 76 observations during 2 years. In addition, the data analysis technique used multiple linear regression. The result showed that profitability with the EPS had a significant effect on the stock price during the pandemic. This indicated that amount of EPS value affected the investor in investing their capital. On the other hand, the profitability with ROA and ROE had an insignificant effect on the stock price. Meanwhile, the liquidity with CR, as well as QR, had an insignificant effect on the stock price during the pandemic.