PENGARUH PERENCANAAN PAJAK, PROFITABILITAS DAN KEPEMILIKAN INSTITUSIONAL TERHADAP NILAI PERUSAHAAN
This research aimed to determine the effect of tax planning, profitability, and institutional ownership on the firm value. The tax planning was measured by the Effective Tax Rate (ETR), profitability was measured by Return On Asset (ROA), institutional ownership was measured by the amount of Institutional Ownership, and firm value was measured by Price to Book Value (PBV). The research was quantitative. Moreover, the population was Consumer Goods manufacturing companies listed on the Indonesia Stock Exchange (IDX). The data collection technique used purposive sampling, in which the sample was based on determined criteria. In line with that, there were 29 Consumer Goods manufacturing companies as the sample. Furthermore, the observation period was 3 years (2019-2021). In total, there were 87 data samples. The data analysis technique used multiple linear regression. The result showed Thar both tax planning and profitability had a positive significant effect on the firm value. On the other hand, institutional ownership did not affect the firm value.