PENGARUH FAKTOR DEMOGRAFI, LITERASI KEUANGAN DAN PERSONALITY TRAITS TERHADAP PERILAKU KEUANGAN

Abstract

This research aimed to find out the effect of femography, financial literacy and personality traits on familly behaviour in the era of Pandemic Covid 19; a case study of citizen. Nowdays, financial management is a primary thing and needs a proper strategy. Moreover, whitout demography, financial literacy, personality traits, thje familly financial behaviour wont run well. The research was causal comparative with an infinite formula. Formula was used inorder to collect the sdample whose population was uknown, futhermore, the population was Surabaya Citizen which has a familly and income of more or less 3 millions rupiahs. Additionary, the data were primary. In addition, the data analysist technique used multiple linear regression with SPSS 21. the result result concluded that demography behaviour had an insignificant effect on financial behaviour with its significant of 0,612 > 0,05. on the other hand, financial literacy had a positive and significant with a financial behaviour wits its a had a significant of 0,000 < 0,05 and personality traits had a positive and significant with familly behaviour wits its a significant of 0,002 < 0,05.