PENGARUH MINAT, PERILAKU BERTRANSAKSI DAN HARGA JUAL TERHADAP E-COMMERCE (STUDI KASUS MAHASISWA AKUNTANSI STIESIA SURABAYA)

Abstract

This research aimed to examine empirically and analyze: (1) The effect of interest on the usage of E-Commerce, (2)
The effect of transaction behavior on the usage of E-Commerce, (3) The effect of sales price on the usage of E-
Commerce. The research was quantitative research. Moreover, the data collection technique used purposive
sampling, in which the sample was based on criteria given. In line with that, there were 93 respondents as the
sample. Furthermore, the data were taken from the questionnaires’ results which had been given to the respondents.
After that, the data were analyzed with multiple linear regression as data analysis technique with SPSS (Statistical
Product and Service Solution) 26. The research result concluded that as follows: (1) Interest did not affect the
usage of E-Commerce, (2) Transaction behavior had a positive effect on the usage of E-Commerce, (3) Sales price
had a positive effect on the usage of E-Commerce.