PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL MODERASI

Abstract

This research aimed to give empirical proof that: (1) The effect of profitability on the firm value, (2) Corporate
Social Responsibility was able to strengthen the effect of profitability on the firm value. Furthermore, this
research used a manufacturing company listed on Indonesia Stock Exchange (IDX) during the 2018-2020
period. This research used an associative approach, that is, research that aims to determine the effect of the
relationship between two or more variables. Using a quantitative approach, this is research whose analysis
focuses on numerical data processed using statistical methods. The sample determination method used purposive
sampling, which selects samples based on specific criteria. Meanwhile, the number of companies who fulfilled the
criteria was 12 companies with related data of the research variables. Moreover, the research data used secondary
data through the annual report, and research data analysis technique with Moderated Regression Analysis
(MRA). Based on the research result concluded that: (1) Profitability had negative on the firm value, (2)
Corporate Social Responsibility (CSR) had strengthened the effect of profitability on the firm value.