PENGARUH UKURAN PERUSAHAAN, PROFITABILITAS, LIKUIDITAS, DAN KEPUTUSAN INVESTASI TERHADAP NILAI PERUSAHAAN

Abstract

This research aimed to examine the effect of independent variables of firm size, profitability, liquidity, and
investment decision on the firm value as the dependent variable. Furthermore, the firm size was proxy with SIZE,
profitability was proxy with ROE, Liquidity was proxy with CR and the investment decision was proxy with
PBV. Moreover, the research sample used transportation companies listed on the IDX in the 2015-2020 period.
This research was quantitative. Meanwhile, the research population was a transportation company listed on IDX.
Moreover, the research sample collection technique used a purposive sampling method followed by the criteria
given. On the other hand, the research analysis technique used inferential statistics with multiple linear regression
analysis. The research result concluded that firm size had a positive effect on the firm value it meant that the
increase of firm size cause the main change on the firm value, profitability had a negative effect on the firm value,
which meant that profitability had decreased but the firm value increased, furthermore, liquidity and investment
decision did not affect the firm value it meant the company did not have a significant influence on the firm value.
On the other hand, if the transportation company pays attention to the SIZE value in managing its assets, it could
increase the size of the company and investors' confidence to invest. In addition, the company also pays more
attention to the value of ROE, CR, and CPA/BVA because the results obtained were good, so they were used as a
benchmark for the company's success.