PENGARUH CORPORATE SOCIAL REPONSIBILITY TERHADAP EMPLOYEE SATISFACTION YANG DIMEDIASI OLEH CITRA PERUSAHAAN DAN KOMITMEN ORGANISASI

Abstract

This research aimed to exemine the effect of corporate social responsibility on the employees’ satisfaction which was mediated by company image and organization commitment. The research was quantitative with survey as the instrument and used quetionnaires in data sampling. In line with, the data collection technique used convenience sampling, in which the sampel was based on element existence and easiness to have it. Moreover, the sample was 170 respondents of employees of PT PJB Generation Unit, Gresik. In addition, the data analysis technique used Structural Equation Modeling (SEM) based on variant with SmartPLS 3.0. The research result concluded the corporate social responsibility had positive effect on the employees’ satisfaction, company image, and organization commitment. Furthemore, the company image and organizational commitment had positive effect on the employees’satisfaction. Besides, the company image and organization commitment had successfully mediated, in partially and with positive effect, the corporate social responsibility on the employees’ satisfaction. In other words, corporate social responsibility could affect employees’ satisfaction either directly or through mediation of company image and organization commitment.
Keywords: corporate social responsibility, employees’ satisfaction, company image, organizatinal commitment